TechRecipes

The following is a reporting page for Google AdSense publishers. Other than the column "Earnings", some publishers might not know what other columns really are, and so I’ll just brief it here;

1. Page Impressions

Page impressions are the number of times a page containing Google ads are loaded or viewed. One page impression is reported per page load regardless of how many ads are there in the page. If a particular page contains 3 ads, one page impression is recorded every time the page is loaded.

2. Clicks

Clicks is the number of time visitors click on the ads appearing on your pages.

3. Page CTR

Page CTR is the number of ad clicks divided by the number of impressions for the page of ads that appears when a link unit is clicked.

4. Page eCPM

Page eCPM or effective cost-per-thousand impressions is just a reporting feature to compare revenue across different channels and advertising programs, It is calculated by dividing total earnings by the number of impressions in thousands.